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Ad Server Software

Overview
The Ad Server software provides an easy and efficient way to manage online advertising contracts without technical expertise. The advertising server displays graphic banners, rich media (Flash), javascript, and text ads on both the Web and mobile platforms.

Ads can easily be displayed in any location (slot) on any page. Advertising networks, such as Google Adsense - even AdManager, are easily accommodated.

The online ad server is integrated with other DynaPortal applications, which enables ads to be targeted by category. Add a category and immediately place ads on its page.

Ads are scheduled throughout the website based on advertiser contract. Both administrators and authorized advertisers can view contract statistics in real-time.

Advertising can also be placed on the pages of DynaBiz™ satellite microsites.


Benefits
Advertising server software return on investment is maximized by minimizing administration and site operations costs while increasing revenue opportunities.
    Professionally serves large numbers of targeted ads quickly and easily
    Full-featured and ready to go today - right "off-the-shelf"
    Low Total Cost of Ownership - Low start up and training costs with continuing low operating costs
    Automated ad management minimizes administrative labor
    Can easily integrate national ad networks with your advertising
    Available as a hosted ad server solution or purchase a license and host at your facility
    A versatile ad management system that enables a wide variety of online advertising business models

DynaPortal Enterprise Features
The Ad Server software provides flexible, easy-to-use online advertising management focused on minimizing administrator involvement and cost. Ads are dynamically served throughout the site based on the contract specifications.

Versatile, Dynamic Ad Placement

    Ads can be a graphic banners (jpg/gif/png), rich media (Flash), javascript or text
    Create an unlimited number of site and page ad slots
    Place ad slot tags anywhere on a site page
    Integrates with dynamic categories from other applications
    Rotate any number of ads per slot
Ad Administration and Sales Contract Management
    Contracts may be based on a time period, number of impressions, or click-throughs
    Automatic display based on scheduled start date
    Expired ads are automatically removed from the site
    Default ads are randomly displayed on slots without active contracts
    Contracts are automatically archived
    Impression and click-through tracking statistics
    Authorized advertisers can view contract statistics in real-time
    Associate a salesperson to a contract
    A variety of online reports for Administrators


Contact us
to find out more about the versatility of the Ad Server or other DynaPortal advertising software.

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